The Baxter Family

Bob Baxter – Owner and Winemaker at New Era Vineyards

Forty years experience in the wine industry and schooling in the Lindemans, Penfolds and Southcorp stables has cultivated in Bob the passion for the development of a product that is the benchmark for quality in small-scale winemaking. This pursuit of excellence is translated into a passion to express the terroir of the site and the unique characteristics of the Adelaide Hills as a region. Bob has been operating the New Era vineyards for 15 years, producing small quantities of premium red and white wines that include Sauvignon Blanc, Shiraz, Cabernet Sauvignon, Merlot and Pinot Noir. The recent additions of Sangiovese, Montepulciano and Touriga to the product range recognise the unique characteristics of the region and the opportunity to express the distinctive characteristics of these varieties in a cool climate environment.


Iain Baxter – Winemaker, Marketing and Retail Manager

Iain’s introduction to wine began as a child when the family moved from Sydney to a 30 acre property in country Victoria, which the family developed and operated for 15 years as a table wine vineyard. The family moved to South Australia in 2001 and purchased New Era Vineyards a 50 acre property and vineyard near Woodside in the Adelaide Hills. Following the completion of a Bachelor of Wine Marketing from the University of Adelaide in 2008 Iain served his apprentership in both wine retail and winemaking in the Adelaide Hills. These years provided the grounding and experience which in his later years Iain would apply in the production and marketing of world-class cool climate red and white wines. This opportunity presented itself in 2012 when Iain undertook a review of the New Era business plan and revamped the production, management and distribution focus of the New Era brand. This included a review of the product range which resulted in a focus on the production of varieties from the Old World that the Australian public are less familiar with such as Touriga Montepulciano and Sangiovese.


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