The Baxter Family

Bob Baxter – Owner and Winemaker

Forty years experience in the wine industry and schooling in the Lindemans, Penfolds and Southcorp stables has cultivated in Bob the passion for the development of a product that is the benchmark for quality in small-scale winemaking. This pursuit of excellence is translated into a passion to express the terroir of the site and the unique characteristics of the Adelaide Hills as a region. Bob has been operating the New Era vineyards for 18 years, producing small quantities of premium red and white wines that include Sauvignon Blanc, Shiraz, Cabernet Sauvignon, Merlot and Pinot Noir. The recent additions of Sangiovese, Montepulciano, Tempranillo and Touriga to the product range recognise the unique characteristics of the region and the opportunity to express the distinctive characteristics of these varieties in a cool climate environment.


Iain Baxter – Winemaker and Marketing

Iain’s introduction to wine began as a child when the family moved from Sydney to a 30 acre property in country Victoria, which the family developed and operated for 15 years as a table wine vineyard. The family moved to South Australia and purchased New Era Vineyards a 50 acre property and vineyard near Woodside in the Adelaide Hills which they have been operating for over 20 years. Following the completion of a Bachelor of Wine Marketing from the University of Adelaide in 2008 Iain served his apprentership in both wine retail and winemaking in the Adelaide Hills. Working in all roles of the supply chain from grape to glass has allowed me to understand the integration and of all components of the industry and provided an insight into the value of each component of this supply chain. This grounding and experience has been applied in the production and marketing of my own world-class cool climate red and white wines under the New Era label.


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